Bashor & Wray Building

The Bashor & Wray Building at the southeast corner of 4th Street and Mountain Avenue in Berthoud was built in 1915. The firm of Bashor & Wray sold Ford cars, trucks and tractors at the dawn of the automobile age. In April 1915 the Berthoud newspaper reported that Bashor & Wray had “sold thirty-one Fords since October 1, 1914.”

In 1912 Berthoud’s Emery Bashor (1884-1963) became northern Colorado’s second authorized Ford dealer. A short time later he added Ed Wray (1883-1928) as his business partner. Wray was a self-educated mechanic who already held patents for a wheat measuring machine and what the local newspaper described as “a contrivance for setting pins in a bowling alley.” In the 1920s Wray also patented a two-way plow for the Fordson tractor sold by the Bashor & Wray Ford agency.

Bashor & Wray thrived in Berthoud to the extent that the firm opened branches in Johnstown, Mead and Akron. Following Wray’s unexpected death in 1928, Bashor sold the business to George McIntosh of Greeley.

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Today the front of the building remains at an angle to Mountain Avenue even though the drive-in service station disappeared decades ago. Since 1936 the Bashor & Wray building has been occupied by the Mountain Avenue Garage, Colorado Potato Flake Mfg. Co., Modern Farm Service, Straightway Market, the Berthoud Candy Shop, and Picture This Custom Framing and Interiors.

Mark French